Preparation tips: This seasoning mix is the basis of every delicious barbecue. It is designed so that the right amount of seasoning is automatically reached when nothing sticks to the meat. If you want to add extra flavor to the meat, you can simply dissolve the fine rub in a little water and inject it using a marinade syringe. Enjoy your meal!

Joscha's story about the spices: "When I became successful with the barbecue YouTube channel a good 2 years ago, I received a number of inquiries from spice manufacturers who offered to publish spices under my name. However, I always declined with thanks. Because I was deeply convinced of this (and still am today): THERE IS NO NEED FOR A THOUSANDTH MAGIC DUST ON THE MARKET! There are enough good spices. To take one of them and print my face on it just to charge an extra euro for it. That's not my philosophy and I can't justify it.

Nevertheless, there has always been a desire to slightly adapt existing spices. Many things were good but perhaps not "perfect". I created my first recipes and the idea of developing my own spices grew and grew.

As a rule, spices "from" influencers are already finished blends that are either 100% adopted or are then adopted with 1-2 adjustments by the influencer. I always thought it was wrong to talk about "OWN SPICES" here. Praising these spices to the skies and claiming that they are the best would simply be a lie! That's why there was only one option for me: developing spices from scratch! From the first grain of salt to the unusual Szechuan pepper. Completely my own recipes.

In addition to the sophisticated recipes, a partner was just as important. I had already received a number of inquiries and I rattled off my contacts. Not so easy! Where do you get the best quality raw materials? Which containers do you want to use? How does bottling work with your own recipes? How do you solve the problem of spices separating? Who has the patience to help develop our spices? Who forgoes months of revenue and profits? Just to make the spices 2% better? In the business world, there are only a few who really put so much heart and soul into a project that may not even realize any profits in the end. How do you achieve the best quality and still get the best possible price?

You have to bear in mind that we are still just a small family business and that our financial resources are limited. I don't want to have an investor breathing down my neck, because they would never accept my concept. I am simply not profit-oriented enough for that. I have the incredible support of the community to thank for the fact that we can realize such projects and products. Long story short! We have made it! We have found a partner.

Now the ordeal began for our spice manufactory and a wave ride for our taste buds. From really not tasty spice samples to unbelievable delights, everything was involved during the development period. We had well over 10 adjustments made to each recipe before the final result was achieved. We developed, tested, improved, discarded and redeveloped five to ten variations for each individual spice. After a number of trials, a few finalists were chosen. BUT THAT WAS NOT THE END OF IT!

We used our expertise as scientists and our personal sense of taste to develop spices that we really liked. But were the spices really good? Were we perhaps mistaken? Do we have a strange sense of taste? Do you like the spices? Because if not - then there's no point! So we conducted a study with you. We asked for test subjects and our door was knocked down! We sent out spices with a total value of 15,000€ to you for the scientific study. These included the finalists and some "test spices" spice blends, which were not actually intended as a finished blend but rather to test certain properties of spices. In combination with the questionnaires, we were able to efficiently incorporate your feedback into the development process. We received a total of over 300 responses. Following this, we carried out three more runs to optimize the spices AND WERE AMAZED!

The result is better than we could have dreamed of. The spices are produced in Germany from the highest quality raw materials. The ratios are matched to each other down to 0.0X decimal place. It is NOT POSSIBLE to remix the spices, as each raw material has a completely different taste. With such finely tuned spices, remixing therefore makes no sense. We prefer to offer you simple alternatives in our videos.